Mapping customer insights with mobile device data

Mapping customer insights with mobile device data

We’re excited to launch a new feature that will be a game-changer for the GapMaps software: the integration of mobile device data.

Based on GPS activity, this new capability will revolutionise the retail network planning sector, revealing real time insights into customer behaviour and travel patterns. It will give retailers the facts they need to create accurate catchment areas and model population movement in a way that hasn’t been possible to date.

And now, the data can be easily accessed through our platform and used to map different insights.

Stay tuned as we share more on this emerging area of analysis and the insights it can provide or experience device data for yourself by speaking to our team about a trial pack. Contact your account manager or send an email to and we’ll be able to help you out.  

  • Path to Purchase

  • GapMaps mobile device data interface

    Common Evening

  1. 1
  2. 2