Location Intelligence Software: A Platform for Making Strategic Decisions
Make better location decisions, faster with GapMaps Live
When you want the best location intelligence you can find to help you make critical location decisions, GapMaps Live is the solution you need. You can use GapMaps Live to integrate geographic, demographic, economic, customer and competitor intel. Reduce your risks when you can see and grasp all the complex factors that drive success for your brand. GapMaps Live can help you visualise your whole portfolio, diverse opportunities and optional scenarios in one simple-to-use platform.
With GapMaps Live, making a big call is supported by the latest facts — not your best guess.
Now you can assess, analyse and compare locations for business success. All your growth, investment and divestment decisions will be enhanced by the most accurate and comprehensive range of location insights available. GapMaps Live combines innovative location intelligence technology and unique data sets. It can provide the info you need, when you need it, to help you make confident location decisions.
Reduce your risk.
Taking the emotion and gut-feel out of it, GapMaps Live sets you up to make the right decisions. When everything is backed up with facts, all the risks are reduced. You know your where and, more importantly, your why. With GapMaps Live in your hands, nobody knows more than you do.
Increase your confidence.
No matter what you’re asked, the answer’s now at your fingertips with GapMaps Live. Simple to use, GapMaps Live speeds up all the elements of decision making using the latest location intelligence insights to give you the answers and show stakeholders the facts to back up your decisions. You get it right, faster, and more often.
Maximise your success.
The world keeps moving on and GapMaps Live keeps you ahead of the curve. A unique digital platform, built on years of continual location input, and added to every minute, so our clients don’t miss a trick. Know now what you need next.
What is Location Intelligence?
Location intelligence involves use of information collected about places and people, combined with a company’s internal customer data to help businesses make more informed decisions on physical locations. Location intelligence is an integral part of site selection, target marketing and expansion planning enabling businesses to collect and compile big data, then to analyse it, filter it, and visualize the results, either at a broad or granular level to uncover trends and expansion opportunities.
With GapMaps Live , you’re able to see the big picture right down to the micro level in one simple location intelligence platform. Get the latest and most valuable demographic, economic, and people movement intel that helps you confidently make a call, based on facts.
How does Location Intelligence work?
Location Intelligence starts with a point on a map. By visualising where your business’ physical sites are located relative to competitors and generators of potential visitation like schools, universities or public transport businesses you can quickly identify market gaps and opportunities. The GapMaps Live platform allows you to easily identify catchment locations with unmet demand and generate deep insights to compare and analyse these locations using the latest population, demographics, point of interest, customer visitation data and more.
These insights can be used to communicate with customers, staff, the general public, investors or other stakeholders and accelerate business case signoff on new locations.
GapMaps’ multi-layered location intelligence platform creates value across your business – well beyond simple site selection, including:
- Increasing sales – design, map and forecast sales territories
- Maximising revenue – make better decisions about where to open your next location
- Managing risk – understand the changing patterns of business and consumer behaviour based on demographic data, forecasts and your own business data.
With the GapMaps Live location intelligence platform, data is organised in visual layers that use location as the unlocking key. Through the lens of location, data about a range of topics from sales, traffic and population through to customer visitation, or business changes and even your own proprietary data can be securely analysed to understand the why behind the what.
With GapMaps you are in a better position to explain trends, activities and behaviours. Simply put, GapMaps makes it easier to understand your business, and how to move it forward.
The power of the GapMaps Location Intelligence Platform
Our global experts continually collate, analyse, and create the latest location intel, so you always have greater understanding of the insights that matter. Location Intelligence allows you to identify trends and relationships that can deliver actionable results for your global business growth.
Turbocharge your decisions in 5 easy steps to maximise success:
- Get the latest facts
- Explore all your possibilities
- Reduce your downside risks
- Make confident decisions fast
- Maximise your growing success
Location Intelligence can help you leverage data to meet specific business goals and make strategic decisions more effectively, more often. In frontier businesses, the right location intel can mean the difference between profit and paucity. And in mature markets, location intel can optimise a chain of businesses to ensure value is always maximised.
GapMaps Live Platform Features:
Simple to use
You’ll be up and running in no time
GapMaps Live is available in the cloud where it’s easy to set up and use and accessible whenever you need it. You don’t need sophisticated mapping skills to get started. It’s simple to learn and pays big dividends
Make it yours
Customise GapMaps Live to your heart’s content
You can tailor your account to reflect your industry or your business. Get the data and insights you need to inform your strategies. GapMaps Live is built to serve your purpose.
See it your way
Visualise both the macro and the micro
A picture is worth a thousand words. See the big picture of your whole network or drill down to the details of one location. Use a range of map bases and style your own catchments, making it easy to visualise and manage your entire portfolio of locations. Across the city or the globe.
Make market planning a joy
Explore customer insights that support your decisions
Market planning is made simple when you can see in detail how your customers interact with your network locations. Enjoy the powerful data and visualisations that show you where your target customers live, work and play. Take advantage of these insights to act fast with confidence.
Location Intelligence has never been easier. GapMaps Live is the only tool you need to make better location decisions, faster.
GapAdvisory: Location Intelligence Strategy
You don’t see the whole market, we do!
The beauty of working with us is that you not only get the benefits of the GapMaps location intelligence software, but also the mastery of our team if you need additional support beyond the GapMaps Live Platform. Our Advisory Experts provide the insights that enable you to make the biggest decisions with confidence. We can help you understand the data and how to use it to your advantage.
There’s very little between getting it right and wrong. And when your reputation’s on the line, you want every edge you can get.
What the GapAdvisory team can do:
- Territory mapping
- Market planning
- Sales forecasting
- Cannibalisation & impact assessment
- Trade area analysis
We’re here to tell you the things you don’t know. Our demonstrated track record of accuracy comes from a lot of experience. Our understanding of the whole market is based on validated data and a tried and trusted methodology of data management and gathering. We do this every day, for many clients, in many situations, and have done so for many years.
Our insights help you see the market from every possible angle, and clear a path through all the noise towards growth. We’ll arm you with a strategy that all your stakeholders can understand and get behind.
