GapMaps’ First Annual Retail Network Report for Malaysia’s Fast Food & QSR Sector
At GapMaps, we strive to provide unique insights and trends to navigate the evolving competitive landscape of the fast-food industry. Our comprehensive report covers 16 of Malaysia’s top brands, offering insights into store counts and brand presence across all regions.
Key Location Insights into Malaysia’s Fast Food & QSR Sector
Analysis of the most recent data within GapMaps Live, shows the 16 brands tracked operate 3,300 locations across Malaysia.
• KFC stands as the frontrunner, boasting an impressive network of over 650 locations across Malaysia, with an incredible 300+ establishments within tier 1 clusters.
• Pizza Hut and McDonald’s have networks of more than 350 locations, strategically distributed across all tiers.
• The Greater Kuala Lumpur area takes the lead, housing the largest number of Quick-Service Restaurants (QSR) sites, surpassing Johor and Penang by over 1000 locations.
• The top brands are expanding into the lower tiers, while smaller networks concentrate their efforts on the larger, more urban clusters.
If you have a GapMaps Live subscription, you can login to GapMaps Live to get the latest view of competitor and reference brand locations across Malaysia to help you make faster, smarter and more surer decisions.