Exploring Malaysia’s Fitness Landscape: GapMaps’ Inaugural Report Reveals Key Insights
• The five brands we tracked collectively boast a total of 106 fitness locations. Of these, Greater Kuala Lumpur takes the lead, with a remarkable 83 fitness destinations. This concentration underscores the importance of this dynamic region in Malaysia’s fitness landscape.
• Among the tracked brands, Anytime Fitness stands out as a dominant force. With an impressive 52 locations, it has the most extensive network in the country. This is more than double the number of the closest competitor, Celebrity Fitness, with 20 locations.
• While most fitness brands gravitate toward Greater Kuala Lumpur, there are fitness hotspots in Johor, demonstrating the geographical diversity of the industry. However, there’s one exception – Level Up Fitness has no locations in Tier 1 regions.
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