“I use GapMaps every day. We visually build out trade areas, create trade data and analyze performance across the group. Good quality data helps pose deeper questions across the business – and this data has a compounding effect – especially when we can leverage it across brands. GapMaps gives the company’s directors confidence that we are making decisions based on data, not gut feel. Using a platform like GapMaps helps us build the future of the brand without compromising the integrity of our existing business. Risk increases as your company scales. GapMaps is a powerful risk reduction tool.”

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