GapMaps Demographics Data

Comprehensive and Granular Global Demographics Data
GapMaps is a leading supplier of premium demographic datasets with global coverage across Australia, India, South East Asia, Saudi Arabia and North America.

We partner with Applied Geographic Solutions (AGS) to provide the most comprehensive range of demographic datasets in the United States including over 40,000 variables across topics including estimates and projections on population, demographics, neighbourhood segmentation, consumer spending, crime index and environmental risk available at census block level.

Understand who lives in a trade area, where they work and their spending potential so you can make more informed location planning decisions and run targeted marketing campaigns globally.

Datasets trusted by some of the world’s biggest brands to make site selection decisions

Globally consistent demographic datasets

 

Access to accurate, high quality demographic datasets has historically been challenging for brands looking to make location decisions. GapMaps provides globally consistent demographic data at small area grid levels so you can assess the potential of a market, not only in the major cities, but in local suburbs and regions (see table below for full list of metrics available in each country).

Some of our popular demographic datasets in the United States include:

Estimates & Projections

 

GapMaps provides the latest estimates and 5-year projections on a broad range of demographics variables including population size, households, income, labor force and dwellings.

Crime Risk

 

Understand detailed crime risk indexes and projections for any location across the United States at the block or census block level. Crime Risk is the culmination of a rigorous analysis spanning seven years of FBI crime statistics and detailed modelling to understand the relationship between crime and demographics.

Panorama Segmentation

 

Panorama consists of 68 segments across the United States which provides actionable insights on consumer behaviours based on the latest demographics, consumer preferences and attitudes data to help you better understand your target market.

Daytime Demographics

 

Understand how many people work within a local trade area and the number of business establishments across a database of nearly ten million businesses and 130 million employees available at block group level.

Access directly in AWS

 

Access GapMaps Demographics data directly through the AWS Data Exchange, your one-stop-shop to securely find, subscribe to, and use third-party data in the cloud charged to your AWS bill.

Summary of global demographic datasets

Country
Geographic Area
Summary of Data / Variables
Summary of Data / Variables
Summary of Data / Variables
Summary of Data / Variables
Summary of Data / Variables
Country
Geographic Area
Population
Demographics
Worker (Daytime) Population
Consuming Class
Retail Spend Data
Indonesia

150m x 150m grids (Top 30 cities)

Outside of cities: 1km x 1km grids


2023
2023 Estimates (based on 2020 Census): Age Profile, Language spoken at home, Education Status, Occupation Summary, Highest Level of Education

2023

2023

2023
India

150m x 150m grids (Top 65 cities)

Outside of cities: 1km x 1km grids


2022
2011 Census Metrics: Age Profile (0-6, 7+), Scheduled Caste / Tribes, Literacy, Employment/
Education

2022
(Cities with 50k+ residents)

2022
(SEC A + B)

2022
Malaysia

150m x 150m grids (Tier 1, 2, 3 cities)

Outside of cities: 1km x 1km grids


2023
2023 Estimates (based on 2020 Census): Sex, Age Summary, Age Profile (5 year bands), Ethnicity

2023

2023

2023
Saudi Arabia

150m x 150m grids

Outside of cities: 1km x 1km grids


2023
2023 Estimates (based on 2020 Census): Population, Population by sex, Median age by sex, Household size, residential dwellings by type

2023
(Tier 1-3 cities)

2023
Australia
- SA1 Level

Population Estimates (2022)


Historic Population (2011-2022)


Forecast Population-SA2 Level
(2023-2036)


Age Projections-SA2 Level
(2023-2036)

2021 Census Metrics: Age, Income, Occupation, Place of Birth, Students, Household Size, Dwelling Tenure, Dwelling Structure, Family Composition, No. Motor Vehicles, Monthly Mortgage, Weekly Rental, Number of Bedrooms, SEIFA

2021
(Workers, Worker Occupation, Count of Businesses)
SA2 Level
USA


Population (2020 Census)


Population Estimates (Current Year)


Forecast Population
(5 years)

2020 Census Metrics/latest estimates on
Population* (eg. Age, Sex, Race, Marital Status), Labour Force*, Households*, Income*, Dwellings*, Non-resident population (overnight tourists), Consumer Expenditures*, Daytime Demographics, Retail Potential & Gap*, Environmental Risk, Crime Risk*, Panaroma Can Am segmentation.
Canada


2021
2021 Census Estimates on
Population (eg. age, sex, age by sex), Labour Force, Households, Income, Dwellings, Panorama Can Am segmentation, Consumer Expenditures, Household Wealth
Singapore

150m x 150m grids
(major cities)

Outside of cities: 1km x 1km grids


2022
2020 Census Metrics: Residents by housing/visa type, age profile, ethnicity, income, language spoken at home, education level, students (Residents only)

2022

2022

2022

*Five year projections available