About Us

Important decisions are tough enough, and far trickier when you’re not in control of them.

Dumb data – the old, the imperfect and the convoluted – only muddies the water. Putting your data in the hands of costly consultants removes you even further. And an opinionated and subjective approval chain can unravel everything.

When we started in 2013 to help people make better decisions, it was about making things simpler. But simplifying is very, very complicated.

Finding the best data out there was fundamental. Data that is clean, transparent, and relevant. And if it doesn’t exist, we build it. Then we took it away from the spreadsheets, so you didn’t need an aeronautical degree to figure out a mapping platform. And then we had to figure out how to put our 100+ years of experience and knowledge into your hands.

Everyday we listen to our hundreds of customers and thousands of users around the world. By taking the time to understand how you think about your business, we can overlay you, your sector, and your business meaningfully over our facts and expertise. So everyone can understand it.

It means every decision you make is informed, aligned, and you’re in total control of it.

How We Help

We’re the experts in location intel.

We know what your business, your competitors, and your customers are doing and where the future is going. We deliver what you need, when you need it, in the way you need it.

GapMaps Live - Location Platform

GapMaps Live

Location Platform

GapAdvisory - Business Strategy

GapAdvisory

Business Strategy

GapInsite - Industry Intel

GapInsite

Industry Intel

Who We Help

The world’s most successful brands, across all kinds of  sectors, all kinds of categories, all kinds of countries.

We help The world’s most successful brands, across all kinds of  sectors - Dominos
We help The world’s most successful brands, across all kinds of  sectors - Tesco Lotus
We help The world’s most successful brands, across all kinds of  sectors - Subway
We help The world’s most successful brands, across all kinds of  sectors - Starbucks Coffee
We help The world’s most successful brands, across all kinds of  sectors - KFC
We help The world’s most successful brands, across all kinds of  sectors - Goodyear
We help The world’s most successful brands, across all kinds of  sectors - Exon Mobil
We help The world’s most successful brands, across all kinds of  sectors - Anytime Fitness

"I recently started the search for a mapping and development software and submitted an online enquiry for GapMaps on the 20th of June 2022. I was contacted by GapMaps that morning and the demo was arranged for the same day. Two days later I signed up to GapMaps and received my login the next day. I have found their assistance incredible throughout the entire setup and training process. I would like to formally acknowledge this level of service because in this day and age it is not commonplace. I am using the system on a daily basis and it has assisted to decrease my due diligence time for sites dramatically and have even referred the system to others. Thank you to you and your team for everything, keep up the good work."

GapMaps quotes

Huw Feeney

Director, Dusk Group

Where We Help

Success can be located anywhere in the world.
Let us help you find yours.

AUSTRALIA PACIFIC
Australia
New Zealand
ASIA
India
Indonesia
Malaysia
Myanmar
Pakistan
Philippines
Singapore
Taiwan
Thailand
Vietnam
MIDDLE EAST & NORTH AFRICA
Egypt
Saudi Arabia
Morocco
Oman
Qatar
United Arab Emirates
CENTRAL AFRICA
Kenya
Nigeria

Our Leadership Team

You’re better placed with our people

Our team will point you and your business in the right direction.

Anthony Villanti - Managing Director & Founder

Anthony Villanti

Managing Director & Founder

anthony@gapmaps.com
+61 411 098 691

Is known for – his entrepreneurial nature and finding gaps in the market.
Strengths – demographics, mapping and market impact analysis.
Excited by – innovation and developing strong partnerships.

Tim Shaw - Director – Market Planning

Tim Shaw

Director – Market Planning

tim@gapmaps.com
+61 447 006 130

Is known for – his market and network expertise across many sectors and countries.
Strengths – communicating complex insights simply and effectively.
Excited by – giving clients clear strategy and actionable plans.
Peter Holmes - Chief Operating Officer

Peter Holmes

Chief Operating Officer

peter@gapmaps.com
+61 414 443 618

Is known for – a strategic mind with knowledge across many multi industries.
Strengths – knowing the detail, every step of the process.
Excited by – helping brands execute at the highest possible level.
Tony Dimasi - Head of GapAdvisory

Maggie Portelli

Director Product Development and Marketing

maggie@gapmaps.com
+61 498 023 288

Is known for – creating meaningful connections and driving collaborative success.
Strengths – stakeholder management and relationship building.
Excited by – leveraging customer insights and impactful product innovation.

Andrew Smith - Director – Economics and Research

Andrew Smith

Director – Economics and Research

andrew@gapmaps.com

Is known for – his ground-breaking analytical techniques.
Strengths – the ability to build data and extract insight. Basically, being right.
Excited by – taking location intelligence to new markets.
James Turnbull - Director GapAdvisory

James Turnbull

Director GapAdvisory

james@gapmaps.com
+61 439 700 801

Is known for – being across all consumer, retailer and landlord activities.
Strengths – analytical capability, lateral thinking and know what clients want.
Excited by – solving problems. He loves that stuff!
Tony Dimasi - Head of GapAdvisory

Fraser Brown

Director – Customer Strategy & Success

fraser@gapmaps.com
+61 449 256 811

Is known for – Delivering strategic support and actionable insights that drive meaningful change.
Strengths – Identifying client challenges and using data to create customized solutions.
Excited by – Harnessing the power of location data to provide valuable insights and seeing those recommendations come to life.

Nick Villanti

Nick Villanti

Chief Technology Officer

nick@gapmaps.com
+61 430 381 770

Is known for – Bringing innovative ideas to life to improve customer experience.
Strengths – Creating an environment where his team can shine.
Excited by – Making complex tasks simple for clients.
Nick Villanti

Anita Jennings

People & Culture

anita@gapmaps.com

Is known for – people development, leading and coaching teams, broad HR & talent management experience.
Strengths – positivity, authenticity and empowering others.
Excited by – making a difference, finding creative solutions, supporting growth and development.