2023 Bi-Annual Fast Food & QSR Retail Network Report – Saudi Arabia

Key Location Insights into Saudi Arabia’s QSR and Fast Food Industry 

From analysing 15 of Saudi Arabia’s leading fast food and QSR brands, we have found that they have close to 2,300 site locations. 

  • Of the tracked brands, Herfy boasts the most extensive store network with 362 locations. Notably, Herfy has established at least one store in most of the 33 cities with a population exceeding 100,000 residents. Additionally, Herfy maintains a substantial store network across the 34 cities with over 50,000 residents.

  • McDonald’s has the second-largest store network of the tracked brands, encompassing 351 locations. Other notable fast food chains such as Domino’s, Kudu, KFC, and Burger King also exhibit sizable store networks, each operating over 200 locations.

  • However, it is worth mentioning that, apart from Little Caesars, only the top five brands have managed to establish significant store networks in Tier 5 cities, which comprise cities with populations ranging from 50,000 to 100,000 residents.

  • In cities with fewer than 50,000 residents presence of the tracked fast food & QSR brands is relatively limited. Typically, these smaller cities only have stores present if there is an additional significant driver of sales beyond the local residents, such as a major passing highway, a tourist precinct, or a satellite/commuter city.

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