Businesses in India need Location Intelligence Software

India has over 1.3 billion people across 28 states and eight union territories. The sheer scale and complexity of India’s geography can be overwhelming for businesses looking to expand into new regions or find new site locations. This is where location intelligence software can play a crucial role in helping companies to make data-driven decisions about where to expand.

Location intelligence software is a powerful tool that can help businesses analyse and visualise spatial data to gain insights into consumer behaviour, market trends, and demographic patterns. By leveraging location intelligence software, businesses can access a wealth of information about India’s diverse population, including their preferences, habits, and buying behaviour. This information can be used to identify potential new markets and target audiences and to develop marketing strategies that resonate with local consumers.

Location intelligence software can help make better location-based decisions by:

Identifying High-Potential Markets: Location intelligence software can help businesses identify high-potential markets by analysing a wide range of demographic and economic data. This includes data on population density, household income, consumer spending, and business density, among other factors. By analyzing this data, businesses can identify regions ripe for expansion and target their marketing efforts accordingly.
Optimise Site Selection: Location intelligence software can also help businesses optimise site selection by analysing a wide range of spatial data. This includes data on traffic patterns, footfall, accessibility, and proximity to key generators such as universities, hospitals, and shopping centres. By analysing this data, businesses can identify the best locations for their new stores or offices, which can help them maximize their revenue and minimise costs.
Understand Consumer Behavior with Visitation Data: Location intelligence software can also help businesses understand consumer behaviour by analysing a wide range of location-based data. This includes data on consumer footfall, store visitation patterns, and purchase behaviour. By analyzing this data, businesses can gain insights into what motivates consumers to visit particular locations and what factors influence their buying decisions. This information can be used to develop targeted marketing campaigns that resonate with local consumers.
Mitigate Risk: Location intelligence software can help businesses mitigate risk by giving them a detailed understanding of the local market conditions. Delving into the competitive landscape – by analysing this data, businesses can identify potential risks and challenges associated with expanding into new regions and develop strategies to mitigate these risks.
Location intelligence software can be valuable for businesses looking to expand into new regions or find new locations in India. By leveraging the power of spatial data analysis, businesses can gain valuable insights into consumer behaviour, market trends, and demographic patterns. This can help them identify high-potential markets, optimise site selection, understand consumer behaviour, and mitigate risk. Ultimately, businesses that use location intelligence software to inform their expansion strategy are more likely to succeed in India’s complex and diverse market.

GapMaps Live is a site location evaluation solution accessed via a cloud-based mapping platform. View the fastest and most comprehensive location intel available in India integrated with your business’s data.

GapMaps Live represents the next generation of location intelligence in India.

Our treasure trove of data and insights provides market and catchment metrics that are unique to the GapMaps Live platform.

GapMaps Live franchise solution has a deep understanding of core sectors, including: Retail, Cafe & Beverage, QSR & Fast Food and Health and Fitness.

What are GapMaps Live features?

Make it yours – Upload your own data to truly understand your network.

See it your way- Design catchments your way – By radius, drive-time, walk time or freeform.

Go macro or go micro – Scale your sales & territories to suit your business. Detailed or top-level reports on catchments.

Go with the flow- Understand human & traffic movement patterns across your network.

Remove the guesswork – Discover industry-leading, supply-and-demand insights.

Know your surroundings – Understand your competitive landscape with access to points of interest data.

What integrated live datasets does GapMaps Live offer?

Demographic information, including the India Census

Population forecasts

Points of Interest (POI) data