GapMaps Live India

Retail Store Location Analysis

We are GapMaps, a global location intelligence company operating out of Delhi, India. We empower businesses to make the best decisions for retail stores by providing comprehensive and up-to-date location data and consumer analytics.

We do this in two ways. Our GapMaps Live cloud software allows businesses to visualise data on a live map. It is self-serve yet fully supported. Providing the ability to export multiple data sources into catchment reports that focus on specific locations. Click here if you’d like us to make one for you.

In platform visual of GIS solution

Helping businesses across India and the world grow their store networks

We also have our consultancy arm named GapMaps Advisory which has helped major brands across India and the globe expand to the most profitable new locations. 

At GapMaps we’ve been committed to helping our clients grow their store networks since 2013. We work to enhance our clients to better answer their location questions by delivering accurate and comprehensive location data intelligence and software. Over 500 brands across 23 countries trust us because of our results. And our results stem from our team of experts, our unique granular data and our location insights. Better evaluate site locations with GapMaps Live.

GapMaps Live is preloaded with specific industry data, POI data and can be used easily to make faster, surer and more confident location decisions in India.

Faster

Simple to use, GapMaps Live speeds up all the elements of location-based decision-making. We provide easy-to-access location analytics  – quickly.

Smarter

Draw catchments based on radius, drive time or create free-form areas. Create sales and franchise territories. Select the catchment and export location analytics reports with all the necessary demographics and location intel.

Surer

We are powered by regularly updated data sets and in-house location intelligence experts. So your team can make faster, smarter and more confident decisions.

“The GapMaps Live location intelligence platform allows us to easily analyse catchments across multiple cities in India and make confident decisions on optimal locations for new gyms using validated data. Being able to access and visualise key insights in the platform such as population density, prosperity, retail & infrastructure layer in 150 metre grids has fast-tracked the approval process for planned new locations. We are now in a great position to expand our club footprint with confidence in the coming years”

Mayank Bhatia

Regional Franchise Sales Manager, Anytime Fitness - Delhi, India

Better location-based decisions

Our global experts continually collate, analyse and create the latest location intelligence intel, so you always have greater sight of the insights that matter.
Whether you are evaluating sites in Mumbai, Surat, Pune, Kolkata, Chennai or Bengaluru – we have the population, consuming class and other location intelligence you need.

Contact us to learn more

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Retail Store Location Analysis in India

Retail store location analysis is a critical component of the retail industry in India. It involves evaluating potential locations for new retail stores or expansions to determine their suitability and profitability. India is a diverse and complex market, making it essential to use a comprehensive approach that considers various factors to ensure the success of a retail store. In this article, we will discuss the key factors to consider in retail store location analysis in India.
Demographics
Demographics are an essential factor to consider when analysing retail store locations in India. India is a diverse country, with varying age groups, income levels, cultural preferences, and languages. Therefore, it is crucial to select a location that aligns with the target market of the retail store. Demographic data can be obtained from GapMaps India. The data should be analysed based on factors such as population density, age distribution, income levels, education levels, and consumer behaviour. For the first time in India now you can visualise an affluence heatmap for the entire country at a 1 km grid. This affluence is people falling within Socio-Economic Classification A & B, which at GapMaps is referenced as “Consuming Calls”. For all Tier 1A cities, i.e. towns with a population of 40 lakhs or more, we have the “Consuming Class” heatmap available on the GapMaps Live platform at 150-metre grids. So now you can visualise your existing store catchments and new catchments pan India like never before.

Competition
Competition analysis is another critical factor to consider in retail store location analysis in India. The retail market in India is highly competitive, with various brands vying for customer attention. Therefore, evaluating the existing competition in the target area is essential to determine whether there is room for another store and if the competition could bring in foot traffic. It’s also important to understand food delivery apps and how food delivery apps competition is also an important factor.
Accessibility
Accessibility is another essential factor to consider when analysing retail store locations in India. The location should be easily accessible to customers, with good transportation infrastructure, parking facilities, and foot traffic. The accessibility analysis should consider the distance of the location from the target market, the availability of public transportation, and the parking facilities. The analysis should also consider whether food delivery drivers can grab orders quickly.

Zoning Regulations
Zoning regulations are another critical aspect of retail store location analysis in India. The local governments have zoning regulations that dictate the type of business that can operate in a particular area. Therefore, it is essential to evaluate the zoning regulations before selecting a location for the retail store. The zoning analysis should consider factors such as the type of business allowed in the area, the hours of operation, and the signage regulations. The zoning regulations can be obtained from the local municipal corporations or the state government’s website.

Real Estate Cost
Real estate cost is another crucial factor to consider in retail store location analysis in India. The real estate cost can vary widely depending on the location and the type of property. Therefore, it is essential to evaluate the real estate cost and determine whether it aligns with the budget of the retail store. The real estate cost analysis should consider factors such as rental rates, property taxes, and maintenance cost. The real estate cost data can be obtained from various sources, including real estate agents, property websites, and local newspapers.
Infrastructure
Infrastructure is another critical factor to consider when analysing retail store locations in India. India’s infrastructure varies widely across regions, and this can impact the success of a retail store. The infrastructure analysis should consider factors such as the availability of electricity, water supply, and internet connectivity. The analysis should also consider the local regulations regarding waste disposal and environmental protection.
Culture and Tradition
Culture and tradition are essential factors to consider when analysing retail store locations in India. India is a country with diverse cultures and traditions, and it is crucial to select a location that aligns with the local culture and tradition. The cultural and tradition analysis should consider local festivals, customs, and beliefs around food consumption and preperation. The analysis should also consider the impact of the location on the local community and the potential for cultural clashes.

Retail Store Location Analysis made easy

GapMaps Live is a site location evaluation solution accessed via a cloud-based mapping platform. View the fastest and most comprehensive location intel available in India integrated with your business’s data.

GapMaps Live represents the next generation of location intelligence in India.

Our treasure trove of data and insights provides market and catchment metrics that are unique to the GapMaps Live platform.

GapMaps Live franchise solution has a deep understanding of core sectors, including:

  1. Cafe & Beverages
  2. Fast Food and QSR ( Quick Service Restaurants).
  3. Health & Fitness
  4. Retail

What are GapMaps Live features?

Make it yours – add your data to refine market planning opportunities.

See it your way- Style your own catchments – via radius, drive time, walk time or freeform.

Go macro or go micro – Scale your sales & Territories to suit your business. Detailed or top-level reports on catchments.

Go with the flow- Understand human & traffic movement patterns across your network.

Remove the guesswork – Discover industry-leading, supply-and-demand insights.

Know your surroundings – Understand your competitive landscape with access to points of interest data.

What integrated live datasets does GapMaps Live offer?

Demographic information, including the India Census

Population forecasts

Points of Interest (POI) data