Consumer Segmentation Data

AI-Driven Analytical Data

Unlock advanced consumer intelligence with an AI-powered segmentation and enrichment dataset built for businesses that want more precise audience insights and stronger decision-making.

This solution links location data to rich demographic, lifestyle, socio-economic, retail, media, and technology attributes — delivering 30 to 50 proprietary consumer segments per country at up to 100×100 m grid resolution.

This dataset combines high-quality GapMaps demographics with census, property, and other GDPR-compliant sources to help you understand who your customers are, where they live, and what drives their decisions.

The result? Precise consumer segmentation and enrichment data that can be applied across analytics, marketing, planning, and risk workflows.

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Trusted Data for
Strategic Decisions

Consumer Compass combines high-quality GapMaps demographics with census, property, and other GDPR-compliant sources to help you understand who your customers are, where they live, and what drives their decisions. The result? Precise consumer segmentation and enrichment data you can use across analytics, marketing, planning, and risk workflows.

Powerful, High‑Resolution Consumer Insights

AI

AI‑driven segmentation

Continuously refreshed as models and data sources evolve.

Granular

High spatial granularity

Grid‑level insights at up to 100×100 m.

Attribute

Comprehensive attributes

Lifestyle, affluence, media engagement, mobility, retail profiles.

Batch Processing

Flexible delivery

Real‑time API or large‑scale batch processing.

Integration

Activation‑ready

Seamless integration into CRM, CDP, BI, and analytics platforms.

GDPR Compliant

GDPR‑compliant

Built for compliant, enterprise use.

Ready for Real-World Use Cases

Targeted & Personalised

Behavioural and lifestyle segments to enhance relevance and ROI across channels.

Customer Growth & Retention

Enrich profiles to identify cross-sell/upsell opportunities and strengthen loyalty.

Location & Network Planning

Pinpoint high-potential areas to optimise site and media placements.

Risk & Decision Support

Leverage socio-economic indicators for risk segmentation and compliance-aligned decisions.

Included Attributes

Included Attributes

  • Demographics & Life Stage: Age, household type, presence of children, employment, education
  • Affluence & Socio‑Economic: Income estimates, property traits, urbanicity, vehicle and transport preferences
Supported Countries

Supported Countries

  • Saudi Arabia
  • Australia
  • United Kingdom
GapMaps Data Shopfront

GapMaps Data Shopfront

You can browse the complete range of GapMaps data products and pricing in our GapMaps Data Products Shopfront. Filter by country or category to quickly find the data you need.

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